A certain online persona, known as a "baddie," has been popular among young women. This term typically refers to a confident and stylish woman who is not to be crossed. However, this culture has a toxic side. Many young women feel pressure to present a perfect image online, which can be a burden.

Data from the Pew Research Center shows that nearly half of teenagers believe social media has a negative effect on their age group. Among teen girls, a significant percentage say it hurts their mental health.

Further details about the impact of baddie culture on young women are available from the source.