A unique event concept combines reggaetón music and dancing with coffee and matcha. The dance floor is filled with people enjoying the music, but instead of cocktails, they are drinking coffee and matcha. Some attendees even start their morning with a run.

This concept, started by three individuals with Salvadoran roots, aims to bring Latin music to the daytime. The event has grown, raising questions about the changing habits of younger adults when it comes to going out.

Further details about this event and its implications are available, including information on the founders and the trend of younger adults drinking less.