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Men’s grooming is booming as more men invest in skin care and cosmetic treatments

Men’s grooming is booming as more men invest in skin care and cosmetic treatments
Photo: Click2Houston KPRC2 Local · view original

Men’s grooming is becoming a multibillion-dollar business as more men invest in everything from skin care products to cosmetic treatments. Sales of men’s grooming supplies topped $7 billion in 2025, according to research firm NIQ. The trend continues to grow as social media and video calls put m...

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