A new fast casual Vietnamese restaurant has opened in The Heights neighborhood of Houston. The restaurant, iim Vietnamese Eatery, is located at 718 W. 18th Street. It is the result of years of planning by its founder.

The eatery's concept is modeled after a popular approach to dining, where customers have choices. This is similar to what has been done for Tex-Mex food by another well-known chain.

Further details about iim Vietnamese Eatery can be found through Paper City, which has more information about the new restaurant and its vision for customizable Vietnamese dining in Houston.