Transparency in food sourcing is a concern for some consumers. Founders of Good Ranchers, a company that sources products from American ranchers and farms, have been discussing changes in the beef market. They believe consumers should be aware of where their meat comes from.

The issue of imported beef has been gaining attention, but it is part of a larger problem. Good Ranchers founders think consumers deserve more information about the food they buy.

Further details about the challenges facing American ranchers and the importance of transparency in food sourcing are available from the founders' discussion on Houston Life.